Before She Knew · Women
Real women. Real businesses. The moments before everything changed — and what they built after.
Featured Woman
Beth's Bath and Beyond · Columbus, GA
“I wasn’t really searching for makeup. I was searching for joy.”
What began as Christmas gifts made in her kitchen — candles, sugar scrubs, lotions — became Beth’s Bath and Beyond. A woman who believed she wasn’t creative discovered that creativity doesn’t live in a box. It lives in a kitchen at midnight, with love as the main ingredient.
“They weren’t perfect. But they were made with love.”
Today, Beth’s Bath and Beyond is a full collection of handcrafted bath, body, hair care, skincare, and spa products. But Beth will tell you her greatest joy isn’t the products — it’s creating something specifically for one person, making them feel seen.
“I believe everyone deserves a little luxury.”
Three years ago, if someone had told her this would become her life, she would have laughed. Today, she couldn’t imagine doing anything else. Beth’s Bath and Beyond isn’t simply a business. It’s the place where she found her purpose.
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