← Back

Before She Knew · Women

Women Who Know Things

Real women. Real businesses. The moments before everything changed — and what they built after.

Featured Woman

Beth Karriker

Beth's Bath and Beyond · Columbus, GA

Beth Karriker, founder of Beth's Bath and Beyond

“I wasn’t really searching for makeup. I was searching for joy.”

What began as Christmas gifts made in her kitchen — candles, sugar scrubs, lotions — became Beth’s Bath and Beyond. A woman who believed she wasn’t creative discovered that creativity doesn’t live in a box. It lives in a kitchen at midnight, with love as the main ingredient.

“They weren’t perfect. But they were made with love.”

Today, Beth’s Bath and Beyond is a full collection of handcrafted bath, body, hair care, skincare, and spa products. But Beth will tell you her greatest joy isn’t the products — it’s creating something specifically for one person, making them feel seen.

“I believe everyone deserves a little luxury.”

Three years ago, if someone had told her this would become her life, she would have laughed. Today, she couldn’t imagine doing anything else. Beth’s Bath and Beyond isn’t simply a business. It’s the place where she found her purpose.

Visit Beth’s Bath and Beyond →

Your Story Matters

Want to Be Featured?

Every woman has a “before she knew” moment. The day everything shifted. Share yours.

Submit Your Story